My great-grandfather was a hide trader in Afghanistan’s bustling bazaars, sourcing raw skins from local farmers and herders. He taught my grandfather to judge quality by touch alone—knowing which hides would yield the finest leather before they ever met a tanner’s hands.

Foundation: material knowledge, selection by hand.

War forced my grandfather to flee Afghanistan, crossing mountains into Pakistan with nothing but the leather knowledge passed down through our family. Starting from scratch, he built our tannery from the ground up—establishing relationships with local farmers and herders for the finest raw hides, then transforming them into quality leather. What began as survival became our foundation.

Discipline: method, patience, finish.

My father and uncle saw an opportunity to control the entire process. They learned the tanning craft, transforming our family business from hide traders to leather makers. Combining their raw material expertise with modern tanning techniques, they began producing finished leather for international brands.

Focus: reliability, volume, quality control.

I'm Islamuddin Noor, bringing our family's leather mastery directly to you through Hour Hand Co. From my great-grandfather's eye for raw hides to my father's tanning innovations, every piece carries four generations of expertise.

Bridge: tradition × innovation.

We handcraft Bags from the highest-grade Cow Hide leather—refined, comfortable, and made to last—so your bags can carry the moments that matter.

Promise: craftsmanship, comfort, longevity.